How does social media networking apply in your business?

View our 10 ways you can do it!

1. Promoting Your Business More Effectively

According to study, 78 percent of small businesses attract new customers through social media. Advertising is one of the most common ways to promote a business through social networking sites.

Now because of advanced options of targeting and re-marketing you are able to address the message to the audience that would more likely be interested in your products and services. Facebook and Twitter advertising works well when you have a well-knitted strategy.

However, paid advertising is not the only way to go!

A more time-consuming, but effective method to get a new customer is reaching out to consumers who report a certain need that your company can fulfill.

2. Social Networking Creates Loyalty

According to a report published by Texas Tech University, brands that regularly engage in social media conversations tend to observe an increased brand loyalty.

When your company is present on social networking sites you are seen to be more approachable and reliable in the eyes of customers and prospects. This is directly connected to the first point of this article.

If you can build more personal and genuine relationships with the community, customers will be less likely to switch between brands.

Showing them a human face will make you friendly and approachable rather than just another company that sells good products and that is replaceable.

Remember that it is becoming coming much easier to swap a service provider, but harder to lose a connection with someone you have gained trust with.

3. You Get Valuable Insights About Audience and Your Business

Users ask, recommend, but they also share reviews!

They are the best source of information for product development and marketing feedback. They are the ones who use your service so they know best what can be improved to fit their needs. So make sure you use surveys to gain their opinions in your services, customer service, and products.

If something does not work well they are likely to report it in social media exposing it to a lot of other consumers who have the same problems. Their feedback is gold for getting answers about your customers’ preferences and behavior. Use it to find inspiration and ideas for new variants of your products and improvements in a current offer.

4. Social Networking Makes Relationships More Personal

Social media is a two-way channel where you have an opportunity to build a rapport with your clients and prospects. These platforms are not about the amazing sales pitches you deliver to the audience but the value that you give to them. That will keep them with your business and create brand loyalty.

Social networking is all about interactions and open dialogue with users. Social media helps you humanize a brand and build genuine relationships with your community. It shortens the distance from your audience, especially when you address them from personal accounts.

For example, PlayStation effectively leverages social media to amplify relationships with players. They engage in discussions with immediate and adequate responses that resonate with the community. Thus they show that human face of the brand and win the hearts of clients.

5. Social Media Increases Website Traffic

Social networking presence is essential in attracting traffic to your website. Not only it directly drives traffic to a page, but it also improves search ranking. As you probably know, SEO is an enduring and laborious process that helps you get to the top of Google’s search results.

External links, number of visits, selected keywords,  and website content have an impact on how well you turn out against your competitors in search engines. Social media can help you improve these factors, both thanks to direct traffic, but also shared links through social media users’ profiles.

6. Benefits Of Social Media For Growth “Increase website traffic”

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

Participating in social chats—like the weekly #HootChat on Twitter—can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.

Offer great value in chat, rather than being too promotional. Just make sure your website address is included in all of social media profiles so that people who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page and your website that’s relevant to the chat.

7. Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

For example, Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook, with just a couple of taps.

8. Boost Your Sales

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel — the process through which a new contact becomes a customer.

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and eCommerce. The time is right to align your social marketing and sales goals.

For individual sales professionals, social selling is already a critical tool.

9. Benefits of social media for content creation and distribution “Promote content”

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

For example, Adobe used LinkedIn Sponsored Content to showcase its research, including infographics and videos.

Marketing decisions-makers exposed to Adobe’s promoted content were 50 percent more likely to view Adobe as shaping the future of digital marketing and 79 percent more likely to agree that Adobe could help them optimize media spend.

To maximize social media for business benefits, make sure to have a content marketing plan in place.

10. Source Content

There are two key ways businesses can source content on social media:

Ideas: Ask your followers what they want, or engage in social listening, to come up with ideas for content you can create yourself. Put simply: Give people what they’re asking for. It’s a sure way to create content that people will want to read and share.

Material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Getting your followers involved can build excitement about your brand while also providing you with a library of social posts to share over time.

In Conclusion

Social networking is a tool. If you can leverage its possibilities your business will definitely gain from it. With a good strategy, some creativity, and additional tools you can achieve marketing goals with fewer resources. If you still wonder how to make the most out of social media platforms check our other blogs and get ahead of the competition.

To find out more social media topics click onto the blog above. Or to ask us any questions please do not hesitate to send an inquiry form.
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