The Evolution of Branding

Branding has always been a staple way to get your business out there and know. Nowadays, a lot of branding is done through the internet and social media. But its not as simple as setting up an account with your business name and leaving it at that.

Many companies recently have revitalised their social media presence. Why? Because they see the influence and enhancement it has on their brand. It’s true to say that social media has put its own spin on branding.

Apart from being about to use social media to talk about their products, services and brands, businesses can use it to communicate directly with their customers.

When companies realised that this method wasn’t just a quick way to enhance their brand, they decided to make it a permanent fixture and use it as an upper hand on rival companies.

Media platforms help you to show your values and uniqueness whilst showing that you’re versatile and with the times. Almost 90% of brands nowadays have a social media account in most mediums.

Customer experiences are featured many times on these different media mediums, showing that this company is people friendly and looks out for their best interest.

Once you realise the importance of social media the better because that when you can really start to focus on getting the information out on a wider spectrum.

When your social media is up to date and scratch then your audience will see you are more approachable and a down to earth company.

Tips on how to Brand successfully:

1. Stick with your logo if you change it do not change it back only go forward not backwards.
2. What is your business’s phrase or tagline? For example, Social Media Help – “Keeping you social”
3. Use images that are filtered or if you can professional images to help capture the interest of ones looking at your business.
4. Keep using your business name throughout your social media and when talking to ones wanting your services.
5. Use your logo on your images and wherever you can leave it! Business cards online business cards, and platforms.

To find out more social media topics click onto the blog above. Or to ask us any questions please do not hesitate to send an inquiry form.
Alternatively, email us on info@socialmedia-help.co.uk to get started on your personal package!